In this special edition of my Senbei (Japan’s Savory Umami Rice Snacks) Review series, I’m introducing a snack that I highly recommend eating alongside senbei 🌝
Today, let’s take a deep dive into the ‘Deep Matcha’ version of the world-famous KitKat.
Product Information
| Product Name | Kit Kat Koi Matcha (Deep Matcha) (キットカット 濃い抹茶) |
| Manufacturer | Nestle Nippon (ネスレ日本) |
| Quantity | 10 pieces |
| Price | Reference price: 300 – 400 yen |
| Where to Buy | Supermarket, Drugstore, Convenience store in Japan |
Package & Individual Wraps
This is what the package looks like.
The entire package is a deep green, making it immediately clear at a glance that this is the ‘Deep Matcha’ version.

In the upper right corner, there is an illustration of matcha and a ‘Chasen’ (a traditional bamboo whisk used for making tea).
It creates a strong impression of authentic matcha flavor 🍵
It contains 10 individually wrapped.

On the back of the individual packaging, there is a small space where you can write a message! ✏️
Adding a quick note is a lovely touch. Whether it’s a simple ‘I love you 💕’ or ‘Coffee on me?’ as a thanks for homework help, it’s a fun way to share! 😄
Ingredients & Other Information
You can check the ingredients, allergen information, and other details on the back of the package.
| Main Ingredients | Chocolate coaching (sugar, vegetable oil, lactose, whole milk powder, cocoa butter), wheat flour, sugar, matcha, etc. |
| Allergy Information | wheat, milk, soybeans |

Flavor & Texture
The deep green color hints at its rich flavor.
It uses Uji Matcha—from Japan’s most famous tea region—giving it a bold aroma and a satisfyingly bitter kick.

That said, it’s not unpleasantly bitter at all.
The sweetness of the chocolate balances it out perfectly, making the overall flavor very mild and smooth.
And here is the cross section.

The combination of the smooth, velvety matcha chocolate and the crispy wafers is perfection.
With every bite, the rich aroma of matcha fills your mouth 🍵
Size
For those curious about the size, here it is compared with a ruler. The length is just under 5cm wide.

Pairing with Senbei
As I’ve mentioned before, this KitKat is actually incredible when eaten with senbei.

The sweetness and bitterness of the matcha KitKat, combined with the savory saltiness of senbei, creates a perfectly balanced, addictive flavor! 😋
—Does Matcha KitKat really go well with senbei?
Find out in the article below! I have posted a “Pairing Edition” featuring this KitKat and Japan’s famous senbei. Don’t miss it! ✨




