KitKat Deep Matcha Review: Why This Japanese Snack Pairs Perfectly with Senbei

Package of Kit Kat Deep Matcha (キットカット 濃い抹茶) with two individually wrapped bars on top and a Hello Kitty (ハローキティ) figure in the background on the right.

In this special edition of my Senbei (Japan’s Savory Umami Rice Snacks) Review series, I’m introducing a snack that I highly recommend eating alongside senbei 🌝

Today, let’s take a deep dive into the ‘Deep Matcha’ version of the world-famous KitKat.

Product Information

Product NameKit Kat Koi Matcha (Deep Matcha) (キットカット 濃い抹茶)
ManufacturerNestle Nippon (ネスレ日本)
Quantity10 pieces
PriceReference price: 300 – 400 yen
Where to BuySupermarket, Drugstore, Convenience store in Japan

Package & Individual Wraps

This is what the package looks like.
The entire package is a deep green, making it immediately clear at a glance that this is the ‘Deep Matcha’ version.

Package of Kit Kat Deep Matcha (キットカット 濃い抹茶)

In the upper right corner, there is an illustration of matcha and a ‘Chasen’ (a traditional bamboo whisk used for making tea).
It creates a strong impression of authentic matcha flavor 🍵

It contains 10 individually wrapped.

Front and back view of individual packaging of Kit Kat Deep Matcha (キットカット 濃い抹茶), showing a space to write a message on the back.

On the back of the individual packaging, there is a small space where you can write a message! ✏️

Adding a quick note is a lovely touch. Whether it’s a simple ‘I love you 💕’ or ‘Coffee on me?’ as a thanks for homework help, it’s a fun way to share! 😄

Ingredients & Other Information

You can check the ingredients, allergen information, and other details on the back of the package.

Main IngredientsChocolate coaching (sugar, vegetable oil, lactose, whole milk powder, cocoa butter), wheat flour, sugar, matcha, etc.
Allergy Informationwheat, milk, soybeans
Nutrition facts and ingredients (原材料名・栄養成分表示) on the back of the Kit Kat Deep Matcha (キットカット 濃い抹茶) package.

Flavor & Texture

The deep green color hints at its rich flavor.
It uses Uji Matcha—from Japan’s most famous tea region—giving it a bold aroma and a satisfyingly bitter kick.

Kit Kat Deep Matcha (キットカット 濃い抹茶) bars served on a plate.

That said, it’s not unpleasantly bitter at all.
The sweetness of the chocolate balances it out perfectly, making the overall flavor very mild and smooth.

And here is the cross section.

Cross-section of a Kit Kat Deep Matcha (キットカット 濃い抹茶) bar, showing the wafer layers inside.

The combination of the smooth, velvety matcha chocolate and the crispy wafers is perfection.
With every bite, the rich aroma of matcha fills your mouth 🍵

Size

For those curious about the size, here it is compared with a ruler. The length is just under 5cm wide. 

Measuring the size of a Kit Kat Deep Matcha (キットカット 濃い抹茶) bar with a measuring tape.

Pairing with Senbei

As I’ve mentioned before, this KitKat is actually incredible when eaten with senbei.

A transparent gift bag tied with a blue ribbon, containing Matcha Kit Kat (抹茶キットカット), Meltykiss Matcha (メルティーキッス抹茶), Happy Turn (ハッピーターン), Magari Senbei (まがりせんべい), and Bakauke (ばかうけ).

The sweetness and bitterness of the matcha KitKat, combined with the savory saltiness of senbei, creates a perfectly balanced, addictive flavor! 😋

—Does Matcha KitKat really go well with senbei?
Find out in the article below! I have posted a “Pairing Edition” featuring this KitKat and Japan’s famous senbei. Don’t miss it! ✨

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