Sweet

Seasonal

2026 Kaldi’s Hinya Arare: A Must-Have for Cat Lovers on Japan’s Cat Day!

Happy Cat Day 2026! February 22nd is a special day for cat lovers in Japan. Here is the adorable "Hinya Arare" from Kaldi. Along with the cute packaging that fascinates cat lovers, I’ll also introduce the delicious Hina Arare inside!
Seasonal

Echigo Seika Hina Arare: Perfect Savory Snacks for Adults—Pairs Great with Beer!

Hina Arareisn't just for kids! This version by Echigo Seika is an irresistible treat for alcohol lovers. The mouthwatering mayonnaise aroma and the crispy, melt-in-the-mouth texture make it the perfect companion for a cold beer.
Seasonal

Cute & Colorful Sanrio Characters Hina Arare: Light, Airy Texture and Gentle Sweetness

These spring-colored puffs are so light they could blow away, offering a texture completely different from typical rice crackers. Unlike many bold-colored sweets, the flavor of this Hina Arare is... well, you'll have to see for yourself!
Experiments

DIY Anime-Inspired Chocolate Senbei: Quick Designs for Pokémon, Kirby, and Dragon Ball!

Turn Japanese rice crackers into anime icons! Inspired by Pokémon, Kirby, and Dragon Ball, I’ll show you how to make easy "Anime-Inspired Chocolate Senbei" using 4 types of senbei. Perfect for a fun DIY Valentine’s treat!
Recs

Expert’s Senbei DIY Challenge: 3 Types of Chocolate Senbei—Including a Spicy Twist!

What happens when you coat iconic Japanese crackers in chocolate? The result: they're incredibly delicious! From salty classics to unique pairings, discover the perfect balance of cocoa and crunch—including a sweet treat that pairs perfectly with alcohol!
Seasonal

2026 Japan’s Anime & Game Character Valentine: Iconic Chocolates You’ll Want Just for the Packaging!

Is the package the main attraction, not the chocolate?! From cool embossed Gundam tins to ultra-cute Pikachu cookie tins and Dragon Ball-shaped cases, it's full of character treats that’ll make you want to buy them just for the packaging!
Seasonal

2026 Valentine’s Senbei Tasting: Deep Dive into Kakiyama’s Limited Edition “Hearts”

These bite-sized and cute Valentine's limited edition rice crackers possessed a devilish charm! Welcome to the world of the endless salty-and-sweet loop that you can't stop eating once you start.
Seasonal

2026 Shinjuku Takashimaya’s Valentine Fair “Amour du Chocolat” was incredible!

I visited the Valentine's Day event at Shinjuku Takashimaya! Check out the stunning photos of chocolates from world-famous chocolatiers. Let's enjoy this sweet world together!
Experiments

Matcha Pairing #3: Matcha KitKat & Magari Senbei (A Match Made in Japan)

The final review in Matcha KitKat and senbei (Japanese rice crackers) pairing features a combination with Magari Senbei (sweet soy sauce-flavored crispy senbei)! Soy sauce and matcha together—is this actually delicious?! Among the three types of senbei reviewed so far, my best pairing has also been decided!
Experiments

Matcha Pairing #2: Matcha KitKat & Teshioya (The Crunchy Umami Harmony)

Matcha KitKat and Japanese rice crackers (Senbei) Pairing Review Vol.2 features pairing with Teshioya (a savory dashi-salted rice cracker with a satisfying crunch)! Experience the perfect harmony of rich umami “dashi salt flavor” and matcha.