Introducing “Magari Senbei,” a long-selling product from Kameda Seika.
This features traditional Senbei (Japan’s Savory Umami Rice Snacks) with a light, crispy texture and a sweet soy sauce flavor ☺️
With its mild and easy-to-eat taste, it is the perfect choice for anyone trying senbei for the very first time.
Product Summary
| Cooking Method | Baked |
| Hardness | ★★☆☆(Level 2: Crispy & Light) |
| Flavors | Sweet Soy Sauce |
Product Information
| Product Name | Magari Senbei (まがりせんべい) |
| Manufacturer | Kameda Seika (亀田製菓) |
| Quantity | 16 pieces (2 pieces × 8 packs) |
| Price | Reference price: 200–250 yen |
| Where to Buy | Most supermarkets, occasionally drugstores and convenience stores in Japan |
Package & Individual Wraps
This is what the package looks like.
You can find it easily in the snack aisle of Japanese supermarkets.

Each individual pack contains two rice crackers.

Ingredients & Other Information
You can check the ingredients, allergen information, and other details on the back of the package.
| Main Ingredients | Non-glutinous rice, soy sauce, starch, sugar, vegetable oil, etc. |
| Allergy Information | wheat, egg, sesami, soybeans. chicken, pork, gelatin |

Flavor & Texture
It has a savory and slightly sweet soy sauce flavor.
While traditional Japanese soy sauce senbei often have a sharp, savory soy flavor without much sweetness, this one has a hint of sweetness, making it very easy to eat and enjoy ☺️

Because it is thin, it has a light, crispy texture that makes it very easy to eat!
The unique curved shape makes it extra crunchy!

Size
For those curious about the size, here it is compared to a ruler. Each cracker is about 9 cm.

—By the way, do you think wrapping Magari Senbei in nori (seaweed) would make it even better? The answer is in the “DIY Norimaki Senbei” article below!




