When you try this Senbei (Japan’s Savory Umami Rice Snacks), try breathing slowly through your nose as you eat.
You’ll notice the rich aroma of dashi following right after the salty first bite. 😋
Today, I’m introducing ‘Teshioya’—a classic senbei crafted with a deep commitment to premium salt and dashi broth.
Product Summary
| Cooking Method | Baked |
| Hardness | ★★★☆(Level 3.5: Between Standard and Hard) |
| Flavors | Salt |
Product Information
| Product Name | Teshioya (手塩屋) |
| Manufacturer | Kameda Seika (亀田製菓) |
| Quantity | 8 pieces |
| Price | Reference price: 200–250 yen |
| Where to Buy | Most supermarkets, occasionally drugstores and convenience stores in Japan |
Package & Individual Wraps
This is what the package looks like.
On the right side, the large bold text says “Dashi and Salt are the Key” (だし塩が決め手).
On the left, written in red, is “Using Bonito Flakes from Makurazaki” (枕崎製鰹節使用).

Makurazaki is one of Japan’s leading producers of katsuobushi (dried bonito flakes, the base of dashi).
The main highlight of this product is that it’s a salt senbei made with dashi from a renowned region.
It contains 8 individually wrapped crackers (1 piece per pack).

I love the simple, clean design with just the small logo. It’s sophisticated and not overdone.
Ingredients & Other Information
You can check the ingredients, allergen information, and more on the back of the package.
| Main Ingredients | Non-glutinous rice, vegetable oil, salt, seafood extract seasoning, etc. |
| Allergy Information | wheat, soybeans, pork |

Flavor & Texture
When you take a bite, you first notice the savory saltiness.
As you chew while breathing through your nose, a gentle aroma of dashi and a hint of sweetness follow.

While salt is the primary flavor, the deep umami from the dashi creates a beautifully mellow and rounded salty taste 😋
You can see how the surface is puffy and plump.

And here is the cross section. The puffed-up parts are hollow inside.

It has a firm, crunchy texture—much more substantial than “Bakauke.”
It feels closer to the traditional, hard-baked style of Japanese senbei.
Size
For those curious about the size, here it is compared with a ruler.
Each cracker is about 9cm wide.

Because of its generous size and hearty crunch, just one piece is surprisingly filling!
—By the way, do you think wrapping Teshioya in nori (seaweed) would make it even better? The answer is in the “DIY Nori Maki Senbei” article below!




