Magari Senbei Review: The Perfect Choice for Your First Japanese Rice Cracker

Package of Magari Senbei (まがりせんべい) with two individually wrapped soy sauce-flavored rice crackers on top.

Introducing “Magari Senbei,” a long-selling product from Kameda Seika.

This features traditional Senbei (Japan’s Savory Umami Rice Snacks) with a light, crispy texture and a sweet soy sauce flavor ☺️

With its mild and easy-to-eat taste, it is the perfect choice for anyone trying senbei for the very first time.

Product Summary

Cooking MethodBaked
Hardness★★☆☆(Level 2: Crispy & Light)
FlavorsSweet Soy Sauce

Product Information

Product NameMagari Senbei (まがりせんべい)
ManufacturerKameda Seika (亀田製菓)
Quantity16 pieces (2 pieces × 8 packs)
PriceReference price: 200–250 yen
Where to BuyMost supermarkets, occasionally drugstores and convenience stores in Japan

Package & Individual Wraps

This is what the package looks like.
You can find it easily in the snack aisle of Japanese supermarkets.

Package of Magari Senbei


Each individual pack contains two rice crackers.

Individual packaging of Magari Senbei

Ingredients & Other Information

You can check the ingredients, allergen information, and other details on the back of the package.

Main IngredientsNon-glutinous rice, soy sauce, starch, sugar, vegetable oil, etc.
Allergy Informationwheat, egg, sesami, soybeans. chicken, pork, gelatin
Nutrition facts and ingredients of Magari Senbei

Flavor & Texture

It has a savory and slightly sweet soy sauce flavor.

While traditional Japanese soy sauce senbei often have a sharp, savory soy flavor without much sweetness, this one has a hint of sweetness, making it very easy to eat and enjoy ☺️

Magari Senbei served on a plate


Because it is thin, it has a light, crispy texture that makes it very easy to eat!
The unique curved shape makes it extra crunchy!

Cross-section of Magari Senbei

Size

For those curious about the size, here it is compared to a ruler. Each cracker is about 9 cm.

Magari Senbei next to a measuring tape

—By the way, do you think wrapping Magari Senbei in nori (seaweed) would make it even better? The answer is in the “DIY Norimaki Senbei” article below!

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