2026 Shinjuku Takashimaya’s Valentine Fair “Amour du Chocolat” was incredible!

Pokémon chocolates (ポケモンチョコ) found at the Takashimaya Valentine's Day event. The set features Pikachu (ピカチュウ), Eevee (イーブイ), Sprigatito (ニャオハ), Gengar (ゲンガー), and the pink round Jigglypuff (プリン) with its signature curl, alongside a Poké Ball chocolate.

I originally visited Shinjuku Takashimaya (新宿高島屋) to look for some “Valentine’s Senbei,” but I ended up at the massive Valentine fair on the upper floor called “Amour du Chocolat 2026 (アムール・デュ・ショコラ 2026).” 🍫🩷
This is a bit of a departure from my usual senbei reviews, but I wanted to share my experience there ☺️

※この記事は英語ですが、ブラウザの翻訳機能を使うと日本語でお読みいただけます。写真がメインなので、ざーっと眺めていってください♪

Entrance & Venue Guide

The venue is on the 11th floor. This is the entrance.

The main entrance to 'Amour du Chocolat! 2026' (アムール・デュ・ショコラ) at Shinjuku Takashimaya (新宿高島屋), a major Valentine's Day event.

Since I went on a Saturday afternoon, the energy was absolutely incredible! From what I could see, it was about 70% women and 30% men. 　

If there are any men out there thinking, “It’ll probably be mostly women, so I’m hesitant to go,” please don’t worry and just go for it! 👍✨
More importantly, everyone there is so obsessed with the chocolates 😍 that they aren’t looking at anyone else anyway! 😆

Here is the venue map (Click to enlarge).

A venue map of 'Amour du Chocolat! 2026' (アムール・デュ・ショコラ) at Shinjuku Takashimaya (新宿高島屋), showing the layout of chocolate brand booths and event details.

I also got a booklet about this event.

The cover of the official 'Amour du Chocolat! 2026' (アムール・デュ・ショコラ) booklet, Takashimaya's (高島屋) nationwide Valentine's Day catalog.

I’ll introduce a few of the roughly 100 brands featured. Now, let’s take a look at the “masterpieces” from each brand! 😍

Visual & Concept Masterpieces

Eye-catching and unique—chocolates with a stunning world of their own.

Foucher Olympus (フーシェ オリンポス)　

*Booklet p.120
Chocolates inspired by planets. The display was all blue and stood out!

Chocolates from Foucher Olympus (フーシェ オリンポス) at the Amour du Chocolat (アムール・デュ・ショコラ) event (バレンタイン催事) in Shinjuku Takashimaya (新宿高島屋). The blue-themed exhibition represents mysterious planets in a cosmic space, featuring artistic and spherical chocolates.
Detailed shot of Foucher Olympus (フーシェ オリンポス) chocolates, featuring glossy, spherical purple and blue chocolates inspired by planets. The set includes unique planet-shaped chocolates representing Mercury, Venus, Earth, and Mars

BEL AMER (ベルアメール)

*Booklet p.97
Colorful and eye-catching chocolates, such as “Stick Chocolat” that comes on a stick like a popsicle.

A colorful show window display of BEL AMER (ベルアメール) chocolates at the Amour du Chocolat (アムール・デュ・ショコラ) event (バレンタイン催事) in Shinjuku Takashimaya (新宿高島屋). The display features a variety of beautifully decorated sweets, showcasing the festive atmosphere.

These chocolates feature beautiful Japanese designs inspired by flowers and balls.

BEL AMER (ベルアメール) chocolates, featuring colorful 'Stick Chocolat' (スティックショコラ) and boxed chocolates shaped like traditional Japanese balls and flowers, creating a beautiful Japanese-style atmosphere.

Pierre Ledent (ピエール・ルドン)

*Booklet p.63
A vibrant palette of colors, almost too beautiful to eat.

Pierre Ledent (ピエール・ルドン) chocolates in a gift box. The colorful, glossy chocolates are arranged beautifully, creating a luxurious and elegant atmosphere.

The strawberry chocolate flavor is especially recommended 🍓

A photo showing a page of Pierre Ledent (ピエール・ルドン) inside the Takashimaya (高島屋) Valentine's booklet, alongside an open official Pierre Ledent pamphlet (公式パンフレット).

Le Cordon Bleu (ル・コルドン・ブルー)

*Booklet p.53
The Eiffel Tower-shaped tin is filled with hearts 💕🇫🇷
The plump, round, delicious-looking macarons next to it are apparently only available at Takashimaya!

Valentine's Day chocolates and macarons from Le Cordon Bleu (ル・コルドン・ブルー) at the Amour du Chocolat (アムール・デュ・ショコラ) event (バレンタイン催事) in Shinjuku Takashimaya (新宿高島屋). A blue Eiffel Tower tin is filled with glossy heart-shaped chocolates, placed next to plump Takashimaya-exclusive macarons (高島屋限定マカロン).

François DOUCET (フランソワ・デュッセ)

*Booklet p.54
These colorful chocolates are filled with fruit puree and come in cute packaging featuring grapes and apples 🍎

An exhibition of François DOUCET (フランソワ デュセ) chocolates at the Amour du Chocolat (アムール・デュ・ショコラ) Valentine's Day event (バレンタイン催事) at Shinjuku Takashimaya (新宿高島屋). Colorful and cute packages featuring grape and apple designs are lined up for the Valentine's Day event.

The photos of Le Cordon Bleu and François DOUCET in the booklet are so beautiful and appetizing! ☺️💕

A double-page spread from Takashimaya's Valentine's Day event booklet. The left page shows Le Cordon Bleu macarons (ル・コルドン・ブルーのマカロン), and the right page shows François DOUCET chocolates (フランソワ・デュセのチョコ). Hello Kitty and My Melody (ハローキティとマイメロディ) peek out from each colorful page.
Attracted by the delicious-looking macarons, Kitty leans forward without thinking.

Sébastien Bouillet (セバスチャン・ブイエ)

*Booklet p.46
These lipsticks and blush-shaped are all chocolate! They’re edible cosmetics!

Sébastien Bouillet's (セバスチャン・ブイエ) chocolates look like real cosmetics, featuring lipstick and blush (口紅やチーク) designs. They are so realistic that they don't look like chocolate at all, perfect for a unique Valentine's Day gift.

Adorable & Charming

From here on, I’ll show you some cute chocolates 🐈

Pokémon (ポケモン)

The world-famous Pokémon has been turned into chocolate!

An exhibition of Pokémon chocolates (ポケモンチョコ) at the Amour du Chocolat (アムール・デュ・ショコラ) Valentine's Day event (バレンタイン催事) at Shinjuku Takashimaya (新宿高島屋). The main theme is Pikachu's yellow, creating a bright and lively atmosphere."

Not only are they shaped like the characters, but they also feature beautifully printed illustrations of Pikachu, Eevee, Sprigatito, and Gengar. There’s even a Poké Ball chocolate!

Pokémon chocolates (ポケモンチョコ) at the Takashimaya Valentine's Day event. The set features Pikachu (ピカチュウ), Eevee (イーブイ), Sprigatito (ニャオハ), Gengar (ゲンガー), and Jigglypuff (プリン). A sign is visible stating that all products are alcohol-free (全商品お酒不使用).

They are almost too cute to eat! 😆

Two boxes of Pokémon chocolates (ポケモンチョコ) displayed side-by-side, featuring chocolates shaped like Pikachu (ピカチュウ), Sprigatito (ニャオハ), and Poké Balls. A sign is placed asking visitors not to touch the exhibit, as the display is popular with families.

Animal Chocolat (アニマルショコラ)

*Booklet p.118
It’s so cute! The moment you open the box, you’ll smile! If you look closely, you’ll see a garden eel in the middle! 😆

Animal Chocolat (アニマルショコラ) with animal face motifs. Nine chocolates are arranged in a box, featuring a unique lineup including standard animals like cats and dogs (猫や犬), as well as distinctive creatures like frogs and spotted garden eels (かえるやチンアナゴ).

Just like the Pokemon chocolates, these are almost too cute to eat 😆
Are you the type to pop the whole thing in your mouth, or do you take a little bite at a time? I have no idea where to start! 😂

Animal Chocolat (アニマルショコラ) with 6 animal face motifs. The chocolates feature meticulously designed details, such as a chick with an eggshell on its head and a pug dog with its distinctive wrinkles, showcasing exceptional craftsmanship.

Angege (アンジュジュ)

*Booklet p.118
The packaging and the paw-shaped chocolates are irresistible for cat lovers! 🐈🩷

Angege (アンジュジュ) chocolates and packaging tin with a black cat motif. A chocolate box is on the left, and a tin is on the right, containing chocolates shaped like cats, paws, and hearts (猫や肉球、ハート型). The center features a cute pink lid decorated with a black cat and a shortcake

Twotea Room (トゥーティールーム)

Twotea Room has a very fairytale-like display with a pale pink base.

The fairytale-like display of Twotea Room (トゥーティールーム) at Shinjuku Takashimaya's Valentine Fair 2026.

A delightful variety of miniature chocolates are lined up, featuring shapes like shortcakes, madeleines, teapots, and teacups!

Look! The display, modeled after an afternoon tea cake stand, is so cute! 🎀

Twotea Room's display at the Amour du Chocolat (アムール・デュ・ショコラ) event at Shinjuku Takashimaya (新宿高島屋). The pale pink booth features chocolates in book-shaped packages and chocolates shaped like cakes and teapots displayed on a two-tier afternoon tea stand.

These three circular boxes in the foreground come as a set! They perfectly recreate a three-tier afternoon tea stand.

Miniature chocolates from Twotea Room (トゥーティールーム) in the shapes of teapots and cakes, presented in circular and book-shaped packaging.

The book-shaped packaging in the background is also incredibly detailed. The product name is “Omoide no Tea Book” (おもいでのティーブック / Memory Tea Book). Even the name itself captures the heart ☺️

The tin design is like something out of a gentle picture book.

A round tin of Twotea Room (トゥーティー・ルーム) chocolates titled 'A Reward for Just the Two of Us' (二人だけのごほうび). Inside are adorable chocolates shaped like a teapot , madeleines, shortcakes, matcha cakes, and canelés.

This one is titled “Futari dake no Gohobi” (二人だけのごほうび / A Special Treat for Just the Two of Us). It’s the kind of naming that makes you want to enjoy it with a friend as a special treat 🎀

World-famous paintings

There were also chocolates with painting motifs like those in art museums!

Garnier (ガルニエ)

*Booklet p.117
The packaging features masterpieces by artists such as Van Gogh and Monet, expressing the world of famous paintings through chocolate.

An exhibition of Garnier (ガルニエ) chocolates at the Amour du Chocolat (アムール・デュ・ショコラ) Valentine's Day event (バレンタイン催事) at Shinjuku Takashimaya (新宿高島屋). The packaging features world-famous paintings by artists such as Van Gogh (ゴッホ) and Monet (モネ), looking like a miniature art museum.

Monet’s Water Lilies. The water lilies and the water surface are beautifully expressed in chocolate.

Garnier (ガルニエ) chocolates in a gift tin featuring Monet's 'Water Lilies' (モネの『睡蓮』). The design showcases the Impressionist painting on a metal container, sold at the Takashimaya Valentine's Day event.

KANMIGARO (甘味画廊)

*Booklet p.117
This is based on a famous Japanese painting. The chocolates, which are inspired by balls and battledores, also express the delicate beauty of Japan 🇯🇵✨

A display of KANMIGARO (甘味画廊) chocolates at the Amour du Chocolat (アムール・デュ・ショコラ) Valentine's Day event (バレンタイン催事) at Shinjuku Takashimaya (新宿高島屋). The exhibit features delicate chocolates shaped like Japanese sweets and tins printed with famous paintings, including Hokusai's Mt. Fuji (北斎の富士山).

The golden packaging of a famous Japanese painting is truly elegant and luxurious! ✨

KANMIGARO (甘味画廊) chocolates at the Amour du Chocolat (アムール・デュ・ショコラ) event (バレンタイン催事) in Shinjuku Takashimaya (新宿高島屋). The chocolates look like Japanese sweets (和菓子) and feature the golden artwork of Yamamoto Sosen (山本惣一) on the packaging, giving them a luxurious and elegant appearance.

Alcohol-Infused Delights

Finally, for those who love alcohol, here are some chocolates made with alcohol.

Yanagimura (ヤナギムラ)

*Booklet p.112
Chocolate bonbons made with fine Japanese sake (shochu) ☺️

Yanagimura Shochu Bonbon (ヤナギムラ 焼酎ボンボン). 40 varieties of shochu bonbons are lined up

The photo I took above is a little hard to see, so I’ll post a photo from the booklet 😆

A page from the event booklet for Amour du Chocolat (アムール・デュ・ショコラ) at Shinjuku Takashimaya (新宿高島屋) Valentine's Day event. The open page features Patisserie Yanagimura (パティスリーヤナギムラ) and its six types of sake bonbons, with the character Kuromi (クロミ) peeking out.

MUDDLER (マドラー)

*Booklet p.113
This chocolate is packed with the charm of highballs. The display has an adult atmosphere, like a bar 🍸

A display of MUDDLER (マドラー) chocolates at the Amour du Chocolat event in Shinjuku Takashimaya. The booth features a bar-themed design with subdued lighting, cocktail glasses, and imitation fruit to represent their highball-themed chocolates.
An exhibition of MUDDLER (マドラー) chocolates. Since the chocolates are themed around highballs, they are lined with bar-themed, subdued lighting, cocktail glasses, and imitation fruit.

—Did you enjoy the gallery of beautiful and delicious-looking chocolates? 💕

This is just a small glimpse of what I found. After all, the official event booklet is a staggering 130 pages long 😳

The 120-page event booklet for Amour du Chocolat at Shinjuku Takashimaya 　Valentine's Day event. The open pages feature colorful photos of chocolates, with My Melody (マイメロディ) peeking from behind the booklet, while Hello Kitty (ハローキティ) stands next to it with her arms raised, looking up
Kitty looks up to the sky, amazed by the volume of the booklet and the beauty of the photographs.

The photos in this booklet are so beautiful that they could easily be commercialized as a chocolate photo book ✨😳

The fact that a department store is distributing such a high-quality booklet for free shows how much effort they put into this event! 🍫🤩

This is a special event that is only available during this time of year, so if you’re a chocolate lover, be sure to check it out! 🏃‍♂️ Be sure to get your hands on the booklet! ✨

—By the way, who do you think all those people at the event were buying chocolates for? For their partners? Or maybe for… someone else? 🤔

I’ve shared a post about Japan’s unique Valentine’s Day culture! Do you know what “Giri Choco” (Obligation Chocolate) is? Take a look! 🍫✨

Amour du Chocolat 2026 Information

  • Dates: Thursday, January 22, 2026 – Saturday, February 14, 2026
  • Venue: 11th Floor Special Venue, 2nd Floor The Main Square
    *Open until 7:30 PM every day.
    *On the final day, the 11th Floor Special Venue will close at 7 PM.
  • Access: https://www.takashimaya.co.jp/shinjuku/access/
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